A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

BtoB Online offered an interesting Webcast in October on how to market in a down economy. The jist of the message was that customers want advice and insight—not a hard sell. In these economic times, it makes sense to develop e-mail into the cost-effective hub of your marketing program.

A couple of topline takeaways:

- Be mobile and social friendly in your e-mails with text rendering, format preferences, and sharing links.

- Avoid e-mail fatigue—increase content value and relevancy. Don't increase e-mail frequency.

- Develop pre-sale and post-sale contact plans to enhance repurchase and build loyalty.

- Integrate data from your entire organization to better manage the customer relationship (CRM).

BtoB’s e-mail marketing insights dovetail perfectly with Ovation’s strategic marketing approach. We help our clients achieve results and deliver value to customers through marketing messages that:

1. Reinforce the messages and relationships through multiple channel connections.

2. Deliver targeted, relevant content that are personalized and customized to the individual's interests.

3. Provide authentic, interesting content—no exaggerated advertising claims.

Review more of BtoB Webcasts and get ideas for lead generation, e-marketing, and more.

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