A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

According to Marketing Sherpa's 2009 Email Marketing Benchmark Guide, companies are responding to the sluggish business economy by decreasing their brand budgets and investing more in measurable, direct marketing initiatives. According to the study, of highest priority is:

• Growing email lists (63% rated it a high priority)
• Integrating email traditional marketing campaigns (48% rated it a high priority)
• Improving deliverability (48%)
• Improving list quality (45%)
• Explore the relationship between email and Web 2.0/social marketing (19%)
• Explore the opportunities of mobile marketing and email (14%)

We're seeing more and more companies, especially B2B prospects, coming to us for help in growing their email lists. In our work with clients, tactics that we've used successfully in the past include:

• Webinars and other knowledge sharing offers (newsletters)
• Free sample requests/downloads (white papers, independent reports, etc.)
• New product announcements
• Trade events
• Email append (leveraging external list sources)
• Opt-in requests by sales and service representatives
• Contests (although these tend to be lower performing leads)

To get your copy of the 2009 Email Marketing Benchmark Guide, click here.