A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

It's not surprising that online shoppers these days want more. More features, more options and more from you.

To keep up with the demands of the fast-moving consumer, businesses must stay ahead of the curve by adding features and options to their multichannel plan in order to increase conversions and provide the optimal customer service to make the customer come back.

In a recent study by Opinion, over one-half of Internet users surveyed desired the option of having merchandise delivered to their home or available for in-store pick-up after purchasing online. Additionally, over 80% of those purchasers would like to return the merchandise to the store even if they purchased it online or over the phone.

Other desires by Internet users include:

Taking this a step further, a more recent survey was conducted to monitor features that would help increase performance of online sales. These features include:

This new demand for convenience will help set the pace for retailers looking to increase their sales in the online retail market.