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- How to appeal to Gen X shoppers in a down economy
- Case Study: How NOT to execute an online promotion
- E-mail delivers cost-effective ROI
Main Content
September 5, 2008
How humor can get attention for your banner ads
A recent post to ADRANTS DAILY shows how Zippo is using humor to get their banner ads noticed. Take a look for a good laugh!
It's not often that online banners excite. Gone are the days when a banner would evoke anything other than "Will that friggin' thing stop flashing?!" But Pittsburgh agency Brunner has created an ingeniously inventive banner campaign for Zippo which makes humorous use of the product's primary function. In three versions, a skyscraper banner is cut in two. The top half is a fake ad. The bottom is the actual ad for Zippo. The top reacts to the bottom and then the two come together to deliver more information about the lighter.
View the three versions by clicking on the image below:
Posted by Kathleen Hanson, Creative Director, on September 5, 2008 at 10:30 AM.
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Categories : Online Marketing
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