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August 27, 2008

Create buzz using cell phone streaming video

If you are looking for an easy and effective way to create buzz, read on. One of the most intriguing forms of content about companies comes from their employees, and the experiences they have every day. The challenge marketers face is how to best communicate that content to new and existing customers which will help build the brand. Here is a way that uses devices many employees already have – their cell phones.

Qik is one site that allows users to stream video using their cell phone. That content can then be viewed several ways including your corporate site or blog. When you record using your cell phone, the clip is ready to be viewed with the embed link provided by Qik.

So if your company is at a trade show, why not announce it on your home page with a short video clip directly from the floor courtesy of the employee that is there. Or someone from product development could speak from the testing lab about upcoming advances.

Quick, easy, and effective ways to connect with your customers – it's one-to-one marketing made easy.