A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

Promoting an e-mail marketing campaign by collaborating with other marketing channels is a great way to attract new customers. Incorporating e-mail signup with online price quotes, catalogs, pamphlets, company information, advertising and research papers are a great opportunity to acquire new customers through a variety of channels.

Developing videos that highlight your company's value proposition and/or product offering and then uploading the videos to networks such as YouTube and Google Videos, will provide additional visibility for your company. The videos should contain valuable content about your organization's capabilities, making sure that contact and e-mail subscription information is provided. B-to-B marketers find that using videos can help deliver their messages to audiences more effectively and are being used effectively as a tool to enhance their e-mail program.

Using promotional activities as a list growth practice is particularly useful for B-to-B marketers, catalogers, financial organizations and other businesses that may not have an e-commerce Web site to engage customers. Promotion through multiple channels is a valuable tactic to acquire new customers because many prospects are willing to give their information in return for something deemed valuable in return.