A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

Mintel Comperemedia recently reported that direct mail usage increased by 17% when comparing 2006 to 2007. Oxbridge Communications reported that the total number of catalogs listed in the 2008 National Directory of Catalogs increased by 15% from 2004 to 2008. So why are companies increasing the use of print in this electronic age?

Print typically has a better response rate than e-mail and a longer shelf life. And it's this better response potential, when paired with a marketing database, which will make for a successful program.

Rather than thinking of one vs. the other, they will both work in tandem when executed through a multichannel program. Our experience has shown that, businesses will realize a significant lifetime value increase for customers who use multiple channels to connect with a brand.