A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

I recently came across an excellent example of a rich media interactive display banner done by Target that caught my attention. By simply typing in a zip code, a localized newspaper insert is generated for a specific geographic area. It does a great job of asking for and capturing the visitor's email address so that the visitor will continue to receive the insert on a weekly basis, giving Target the additional opportunity of continual email communications beyond the weekly insert.

Another great site function is the store locator feature – it makes a strong connection to the local store through the locator and mapping, providing the visitor with the ability to order online or go to their local retail store. Because as we know, the more channels you can engage your customer and get them to buy, the more valuable they are to your business.

Attached is a link to the flash file of the click stream for anyone interested in viewing the banner and click-through to the site: http://www.ovationblog.com/images/entries/Target_Rich_Media_Ad/Target_Ad/Target_Ad.html