A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

We often get asked, "What percentage of search volume does Google, Yahoo!, or Microsoft have?" According to Search Engine Land, Google's share of search volume for April 2008 was 62%, dwarfing every other search option.

When comparing this same ranking to July 2006 you can see that Google has increased its share by 26% while only Microsoft has managed to hold steady.

So what does this mean to your search strategy? Should you be single focused on Google and abandon any work that could attract high rankings on the other engines?

We have found through using analysis of our client’s business coupled with real time website reporting, appropriate attention can be placed while we can measure its effectiveness. Also, it may be a combination of search and social exposure that will work hardest to attract your next set of customers. Customer by customer, one to one, your online efforts can work for you in a relevant and effective way.