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Main Content
April 7, 2008
B2B Branding Starts With Your Most Loyal Customers
The best way to build your B2B branding is to delve into your customer database. Find some of your most loyal customers and ask them probing questions about what your essential point of differentiation is. Pick their brains. Learn why they return again and again. Balance that learning by talking with customers who have left you recently. Learn the dark side. There usually is one. Then find inspiring ways to communicate your brand's single point of differentiation.
Posted by Dave Larson, Director of Account Planning, on April 7, 2008 at 10:21 AM.
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