A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

If all the hype about the social sites (MySpace, Facebook, Tagged, etc.) has you confused about their value to you as a user or as a marketer, you’re not alone! Dawn Anfuso explores this issue in today’s iMedia newsletter.

She feels she must not be the targeted demographic for these social networks because she finds connecting with those she wants to be in contact with easier through “traditional” means such as phone, email and yes, even in person! But does that mean the social media have no use for people like her?

Find out what she discovered through her search for meaning in the media in her article Confessions of a Facebook Rookie. (Hint: Smart marketers who think it through are finding surprising applications.)