A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

As a child, I was fascinated by the globe my uncle Herm gave me for my 7^th birthday. I would spend hours "exploring" every country, city, and ocean, wondering what it would be like to visit those distant lands. More recently, I would imagine being able to browse restaurants within two miles of my hotel. Or I would wonder what hotels were within five miles of my destination. Now by using Google Earth, I can explore, browse, and determine my choices by entering a search phrase and browsing on a virtual globe.

If you are unfamiliar with Google Earth, you can explore all of its features at Earth Center. Google has incorporated the power of its search and mapping functions into a virtual globe. Within a few clicks, you can explore virtually every inch of our planet. And by turning on layers, you can also browse restaurants, hotels, service stations, and many other destinations.

By linking it's powerful search engine to the globe interface, Google has enabled businesses to offer rich content attached to the map. So, for instance, not only can you see what hotel choices are close to your destination, you can browse the hotel's amenities, pricing, and availability depending on how each business is indexed.

So how do you take advantage of this program to ensure that your customers will see your business and all it has to offer? The first step is to make sure your search program is working, and your site is being indexed. Add social media optimization to increase your exposure. The result is graphical one-to-one marketing to your customers as they are virutally walking by.