Increasing Web site traffic is top-of-mind for all Internet marketers. Increasing visits from people that do not directly know about your site often results in new customers. But how can a company make its site visible to people who are unaware of the site or what it has to offer? One answer can be found using social media technology.

Social media sites such as Face Book and YouTube have recently emerged as leaders in the social media space. It's safe to say that people's desire to create and maintain social networks is popular, but how can you let your users make connections using your site?

Social bookmarking services such as del.icio.us, blinklist, or ma.gnolia.com allow users to tag news stories, videos, blogs, or any other page on your site. Once your site starts to get tagged through these services, other users will be exposed to your site by the category that has been tagged. Check out the popular tags page on del.icio.us to get an idea of what a user would see, and how your site could be represented through this type of sharing service.

Another way to connect your site to the social networks is to offer a news aggregation link on your news pages. Digg and Reddit are examples of networks that allow your users to connect a page from your site to their network. Offering a Digg link makes it easy for your users to connect to interesting content that will be seen and clicked-through in this type of social networking.

These are a few of several techniques to connect your site to one or several social networks. Once people start recoginizing and voting on the value your site brings, the virual nature of the social network will cause your traffic to increase.