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Main Content
January 8, 2008
Send your video message outdoors
New advancements in video and mobile technology enable advertisers to place their messages in front of customers while they are out of their homes. If you have seen a TV screen appear at the grocery store, mall, or gas pump, you are not alone. According to eMarketer, US Outdoor Video Advertising Spending is expected to total $2.3 billion in 2011.
Imagine on your morning train ride watching a video ad showing great destination vacations, or being able to learn about new cars while you fill up. Video can also enhance retail shopping experiences. Seeing a product demonstration, or watching the setup of a "some assembly required" product can reduce your customer's objections and make the sale.
Finding new ways to connect with your customers will allow you to take advantage of opportunities that may easily be missed. And in situation video is a great way to deliver a rich experience for your customers.
Posted by Jack Felsheim, Marketing Director, on January 8, 2008 at 9:08 AM.
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