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December 20, 2007

Online videos appeal to customers' "passive" side

In a recent survey, the majority of all Web users reported using online videos at least one a week. It’s not surprising that online video usage is viewed this often due to its powerful means of communicating the message. Using video, web sites come to life in ways not possible using text and imagery.

“Sometimes I just want to be read to” was a comment we heard recently when presenting video enhancements for the company’s website. This ability to sit back and watch and listen may be overlooked as a benefit offered through targeted, online video clips.

If you have not enabled video on your website, you should start planning today. Sites that offer compelling content, including video, will be positioned to better serve their visitors and keep them coming back often.