A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

Some B2B sites invite you to explore their site by self identifying whether you are a small, medium or large company. That's good, but everyone's view as to exactly what is small is, versus medium, versus large will differ. As result, some visitors will end up in an area of the site, scratching their heads because the content doesn't fit them. Therefore, in addition to offering business size as an entry point, sites should offer entry by category of business (e.g. healthcare, manufacturing, education, hospitality, government, etc.) Since, all business decision-makers can easily identify themselves within their own vertical market, this will increase the overall appeal of a given site, which naturally flows into increased sales.