A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

I spend time everyday reviewing web sites, having recently focused on B2B sites. It's remarkable how many companies' sites are mired in the dark ages when it comes to ensuring that the user's experience is consistent from home page to last page. So many sites change their look and feel when moving from an informational area to an e-commerce section or from one product category to another. The look changes. The font morphs. The navigation leaps from spot to another. You wonder if you're still on the company's site or if you've been launched into some unknown corner of cyberspace. You know what? Every other visitor feels the same way. Currently, there's a significant opportunity for many companies to lift their brand's image (and ROI) through designing consistency into their site, eliminating the shifting look that only adds confusion and frustration, leading to site (and company) abandonment.