A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

It's now estimated that there is over 7 million hours of video online. But the video boom is still building. The inevitable mushroom cloud of video permeating the online world still hasn't even exploded on the scene. What does this mean for marketers? Right now, many companies are getting away with video of the home grown variety, since video viewers' expectations of quality have been dampened due to two factors. One, the technology wasn't there in the past to stream high quality professional video. Two, the internet is currently inundated with grainy, shaky, quirky videos. (See YouTube, case closed.)

However, the expectations of purchasers viewing video will rise very quickly to the level where they will expect professionally produced videos that do not insult their intelligence. More importantly, it's an age old truth that promotional/communications materials regarding a product or service that don't match the level of quality of the product or service, only serve to lower the perception of quality in the audience's mind. Those marketers that create and provide quality, meaningful, compelling and professional videos will be the ones to cut through the mushroom cloud of video clutter.