A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

According to the eHoliday Survey, conducted this fall by BizRate Research, 72% plan of online retailers are planning special promotions for today, Cyber Monday. By contrast, only 43% featured similar offers just two years ago.

According to an article on the National Retail Federation's site, "Promotions will range from special email campaigns (32.0%) to specific deals (29.9%) to one-day sales (28.9%). Additionally, one-fourth of retailers (24.7%) will offer free shipping on all purchases."

This phenomenon parallels what has happened with the retailers' big day, Black Friday, where your Thanksgiving newspaper now weighs more than a watermelon due to all of the inserts it holds and the sale-start times have moved to the wee hours of the morning.

The fierce competition for the consumer holiday spending will reward the savviest of marketers who carefully and cleverly planned for Cyber Monday . . . and the smartest of customers, who will find the hard-to-beat deals online.

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