- E-mailing the house file generates a surprising number of new leads
- Slinging the Web workflow
- How to appeal to Gen X shoppers in a down economy
- Case Study: How NOT to execute an online promotion
- E-mail delivers cost-effective ROI
- How to grow your e-mail list
- If you’re in sales, you should be LinkedIn
- Controlling your brand in an online world
Main Content
November 20, 2007
Quick checklist to ensure your web presence is as good as it can be
Are you incorporating these types of features on your web site to make it as user-friendly, entertaining and compelling as possible? If not, this checklist serves as a nice benchmarking guide for how you are doing.
- 360-degree spin
- Alternate view
- Blogs
- Color swatching/colorizing
- Interactive catalogs & circulars
- M-commerce (mobile)
- Microsites
- Personalized messaging throughout site
- Personalized stores
- Product tours & integrated views
- Quick looks & rollover views
- RSS
- Shop by outfit, room or collection
- User ratings, rankings, comments
- User-generated visual content (photos, videos, audio, graphics)
- Videos - Merchandising, advertising and demonstration
- Visual filtering & advanced search on product features
- Visual monogramming & engraving tools
- Visual product configurators (custom products)
- Wikis
- Zoom
Posted by Dave Larson, Director of Account Planning, on November 20, 2007 at 10:02 AM.
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