A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

We learned in our recent B2B email preferences survey that over 20% of B2B purchasers say a company’s guarantee is an important attribute they expect to find in a B2B e-mail. So, if you don’t promote a guarantee, you’re throwing up a barrier for 1/5 of your target market to do business with you. We also know from head-to-head testing, using a guarantee lifts ROI time after time. Unfortunately, in a review over 50 B2B e-mails, we only see about 5% of them incorporating a guarantee. Big opportunity.