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Main Content
November 13, 2007
How much more likely are B2B purchasers to read e-mails that are personally addressed to them?
We just asked this very question in our recent B2B email preferences survey. This is what we found:
- 38% indicate they would be very likely or somewhat likely to read an e-mail personalized to them (Dear John, Dear Mary, etc.)
- 48% were neutral
- 14% said they would be less likely to open it
Mostly upside. Little downside. The data is there in your database. Use it.
Posted by Dave Larson, Director of Account Planning, on November 13, 2007 at 11:27 AM.
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