A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

We think so – based on our recent B2B nationwide email study. We found, on average, B2B purchasers say they:

• subscribe to 5 e-newsletters, and
• read 30% of them on a regular basis

That's not bad, since in the same study, only 15% considered business e-mails to be of value that they receive from companies promoting their products or services to them. Doubling your readership by providing an enewsletter sounds like a good proposition to us.