A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

DM News recently published findings from a report by Jupiter Research, The Maturation of E-mail: Controlling Messaging Chaos through Centralization. The study suggests "e-mail marketing needs to be centralized across all brand communications to increase consumer trust and avoid inbox saturation." I couldn't agree more. Below are the top 10 reasons why centralizing your e-mail marketing across all of your brands makes sense. It allows you to:

1. Coordinate your messages and content across brands based on your customers' expressed interest. According to the Jupiter report, "53% of consumers opt out of e-mail when content no longer interests them."
2. Increase sales and revenue by more easily identifying "best customers."
3. Control the frequency of mailings. Only a centralized approach will allow you to control the frequency of mailings which is also critical to maintaining your opt-in database.
4. Build stronger relationships with customers.
5. Better control your permission/opt-in process.
6. Develop an effective on-boarding or welcoming campaign to introduce customers to your other brands.
7. Conduct more effective tests and capitalize on those learnings to improve your e-mail marketing efforts company-wide.
8. Practice regular database hygiene to ensure a high rate of e-mail deliverability.
9. Eliminate redundancies and streamline your marketing communications efforts (ultimately reducing costs).
10. Optimize your name acquisition efforts and grow your database.