A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

There's a link below to a blog post by Jeff Beringer on nextfiftyyears.com. In it he describes how a marketing consultant botched furthering a client's cause on Facebook because, in his words, "Instead of focusing on reaching the *right* eyeballs he was focused on reaching *many* eyeballs."

He ends up citing five bullet points that he sees as the mantra for effectively using Facebook. We see them as the prefect blueprint for all one-to-one marketing communications, regardless of the medium. We couldn't have written them better.

• Pay attention to the individual
• Try to understand his or her personal interests
• Examine group affiliations and participation
• Read and watch what he or she has said about this topic in the past
• Only communicate if your content is reasonably relevant, timely, and potentially valuable

Link to Jeff's blog: How to Lose a Facebook Friend