A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

Here's more insight from our nationwide survey about B2B buyers' perceptions of e-mail marketing. Below are three statements. We asked the respondents to tell us how strongly they agreed or disagreed with them.

• 82% agreed: I prefer to be able to sign up for a company's e-mails right on their Web site's home page
• 73% agreed: I prefer to only provide my name and e-mail address to sign up for a company's e-mails
• 19% agreed: I don't mind providing other information (e.g. address, phone) in order to sign up for a company's e-mails

It's pretty clear to us that B2B decision makers want to be able to sign up for e-mails right on your home page. They don't even want to dig one level deeper. They want it simple, meaning they want to only provide their name and e-mail address. Asking them for additional information will only depress response. Smart marketers will gather that information down the road.