- Don’t underestimate your B2B house list for new leads
- Holiday e-mail is on the rise
- The blue light battle to beating consumers’ spending fear
- E-mailing the house file generates a surprising number of new leads
- Slinging the Web workflow
- How to appeal to Gen X shoppers in a down economy
- Case Study: How NOT to execute an online promotion
- E-mail delivers cost-effective ROI
Main Content
October 16, 2007
Ways you can improve your B2B efforts right now
We are bombarded with invitations to download white papers, attend web casts and visit blogs. Yet, are they being embraced by the B2B purchaser? Do they find them valuable?
We just completed our B2B purchasing preferences survey. We asked the respondents how strongly they agreed or disagreed with the following statements:
- I find blogs to generally be of value – 24% Agreed
- I find Web casts to generally be of value – 29% Agreed
- I find white papers to generally be of value – 35% Agreed
These are low marks. Why would you continue to use programs that only a quarter to a third of your customers/prospects find valuable?
We believe these results are a loud plea from B2B buyers, begging for these types of programs to be relevant, compelling, focused and yes, even entertaining. Currently, too many of them drone on in text-laden fashion filled with "shoptalk," when instead they could be simplified and brought to life visually.
Posted by Dave Larson, Director of Account Planning, on October 16, 2007 at 4:16 PM.
Read more posts by me.
E-mail me | Comment on this post
Subscribe to the OvationBlog