A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

The recent DMA report on Multichannel Marketing in the Catalog Industry during 2006 shows that successful multichannel marketers have consistent and integrated efforts across three channels: catalog, retail and e-commerce.

• 70% of respondents reported increased sales over 2005
• 59% increased catalog circulation in 2006
• 44% of sales came from Web (vs. mail or telephone) for those who have catalogs, which is up from 39% in 2005
• 33% say they wouldn’t have received certain sales without a website
• 20% overall growth rate for online sales
• 45% said Web is their primary channel followed by catalog (33%) and retail stores (22%)

These findings all support using the multichannel strategy to maximize sales. Customers want to choose how and where they shop and buy. It’s more important than ever to maintain a consistently positive customer experience across all channels of communication.