A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

Color is a very powerful element and can play a huge part in the success (or failure) of a product or marketing campaign. Color symbolism is especially critical when product is sold globally to different cultures. Advertising design often takes it’s lead from the fashion environment, so staying current on color trends in the fashion world can help us design with appropriate colors.

The Color Association of The United States (CAUS) has defined the 2007-2008 Color Trends in four different fashion palettes that help remove some of the guesswork when determining what colors will enhance consumer reactions.

Interiors and Environmental:

Women's:

Mens:

Youth:

It’s fun to keep an eye on the forecasts to help make color selections in your personal life too. The Interiors/Environmental palette can inspire you in painting in your home, and the Fashion palettes will keep you from sporting colors that are “oh, so yesterday”!