A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

Google, known for its search marketing expertise, is now offering its advertisers the opportunity to enhance a search marketing plan using newspaper advertising. Google Print Ads can be placed through 200 major US newspapers with a combined circulation of over 30 million readers. This will allow advertisers to buy space in as many or as few newspapers that would make sense for the campaign. The process for determining ad cost is similar to the bid process in place for keywords. Either bid on the space, or establish a budget for the campaign.

Google print ads are a great way to supplement your one-to-one campaign through print using the bid model for placement that is currently in place for keywords.