A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

How much time do you spend each day using Email? And do you access your email using a mobile device? AOL's recent study indicates that our mobile devices are making it easier to stay connected when ever and where ever we are. Here are a few highlights:

• Email activity on portable devices increased nearly 50% from 2004 to 2006
• Average email user checks mail about five times each day
• 59% of mobile device users check email every time a new message arrives

"Email is becoming more and more accessible, and people continue to take advantage of that," said Regina Lewis, AOL Online Consumer Advisor. "As the survey data shows, portable devices – like email itself – are becoming more prevalent and easier to use. Because you can access email services like AOL from virtually anywhere and on almost any wireless device, it is easier to stay connected to work, home, family and friends through email -- and instant messaging as well -- than any other form of communication."

On the Hitwise US – Top 20 Websites report for July, six of the top 20 websites are Email services, accounting for over 11% of US Internet usage, giving further evidence of the daily consumption of Email.

So what does this mean for Email marketers? Email in-boxes are becoming overloaded so messaging needs to be more targeted and to the point. Formats of Email must be easy to understand, and clear mobile links must be present at the top of the email so the mobile user can get the message and easily respond. It's the right message, right place, right time methodology that will allow successful Emarketers to connect with their customers.