A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

We feel that making product available on the home page, with a price and quick way to "ad to your cart" is an important element of a successful retail website. This may sound basic, but the results we found may surprise you.

We are in the middle of conducting an in-depth study of several major retail web sites with the intention of understanding what marketing principles these best in class companies have put in place. One of the marketing principles we are studying is the position and importance of product on the website.

We found that 67% of the websites we studied have product ready to buy on the home page. When you consider the total number of clicks an online customer should take to select a product, instigate an order and know that the order has been completed, it makes sense to offer product as soon as the shopper gets to the home page. Giving the customer what they want, in as easy and quick a format as possible, is part of effective one to one marketing.