A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

I was very impressed with the follow up I received from Best Buy following a purchase I made in-store at my local Best Buy. I had purchased a wireless router for my home office. The sales associate asked if I need the Geek Squad to help me install it. I declined the offer and headed to the check out line.

Two days after I made the purchase, I received an email from Best Buy with an offer ($20 discount on Geek Squad services) to install my wireless network. (They have my email address because I am a member of their Reward Zone club.) My purchase had obviously triggered this very specific offer directed specifically at me. It was perfect timing, too – I had started with the installation and then realized I needed help. I am guessing this happens quite often and that the response to this type of service offer is high. Luckily, we have our own Ovation “geek squad” to help me with my home office, so I didn’t have to pay for Best Buy’s.

Best Buy is very intelligently using product purchase behavior to drive incremental sales. It all boils down to the right message, at the right time, through the right channel – cool!