A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

Building, maintaining, and most importantly, using a robust marketing-oriented customer database should be a key initiative for most companies as they move forward in 2007.  A marketing database captures and stores your customer's transactional (purchase) data as well as demographic and behavioral information in an accessible, centralized location.  It allows the marketing team to have access to the information so marketing decisions are made and tactics are developed based on the ROI of each customer segment and ideally, each customer.

A marketing database is important because it will:

• Provide ability to speak one-to-one with your customers to strengthen brand relationships, build loyalty and ultimately increase sales of your business's products and services

• Reach and influence the customer through a multi-channel marketing approach – Email marketing, web, online advertising, search, direct mail and sales force – to increase awareness and sales

• Provide personalization and deliver the appropriate message to each customer or prospect.

• Attract new customers by being able to analyze and define the current customer in order find more customers who have similar attributes (and buying behavior)

• Create an ongoing dialog with the customer to gain feedback on the products and services offered through the use of surveys, comment cards, online chat groups, bulletin boards and product reviews.

Many companies are underutilizing the many direct-to-consumer channels available to them simply because they do not have a functional marketing database to work with.  It's time to make the investment and reap the rewards.