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Main Content
November 17, 2006
Helping today’s overloaded consumer
Every research study conducted about today’s hectic lifestyle tells us that we are all strapped for time and are juggling way too many balls. It’s true. Think of all the different job descriptions parents have on their “resume.” The short list follows below.
What does this mean for marketers? It means that you will be successful if you can easily demonstrate how your product or service will help your customers avoid the pain associated with the stress of having simply too much on their plate.
| Accountant | Actor |
| Animal trainer | Artist |
| Athletic trainer | Banker |
| Bodyguard | Building inspector |
| CEO | Chauffeur |
| Chef | Choral director |
| Commanding officer | Computer security specialist |
| Delivery person | Detective |
| Dietician | Director of religious activities |
| Economist | Efficiency expert |
| Fire inspector | First responder |
| Food tester | Garbage collector |
| Gardener | Head coach |
| Head waiter | Interior decorator |
| Inventory controller | Laborer |
| Laundry operator | Librarian |
| Lifeguard | Maid |
| Makeup artist | Mathematician |
| Motivational speaker | Photographer |
| Playground monitor | Psychologist |
| Quality control supervisor | Referee |
| Salvage worker | Security guard |
| Sewing machine operator | Short order cook |
| Storyteller | Teacher |
| Telephone operator | Travel agent |
(. . . and still have time to be a Mom or Dad . . .)
Posted by Dave Larson, Director of Account Planning, on November 17, 2006 at 3:41 PM.
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