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Main Content
November 16, 2006
Online videos appeal to 40 year olds
Well not quite.
Online videos are for kids, teens and twenty-somethings, right? Wrong.
Consider:
BIGresearch just calculated the average age of online video viewers in the U.S. at 39 going on 40. And based on compiled information from Nielsen/NetRatings, comScore and Quantcast, it is people, ages 35 to 64 that comprise between 48% to 65% of YouTube's audience.
More importantly video moves people to action. The Online Publishers Association reported earlier this year that video ads prompted a full 31% of online users to visit the company's web site, while 14% vested a store. Another 14% requested more information.
Most importantly video sells. In another recent study among internet users conducted by Frank Magid Associates, 8% of the respondents said they have made a purchase as a result of watching a video on the internet.
Posted by Dave Larson, Director of Account Planning, on November 16, 2006 at 11:57 AM.
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