A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

Average businesses waste $180,000 per year on distributing direct mail that is irrelevant to its receiver. The research conducted by Dynamic Markets reveals that for every piece of mail returned, 20 pieces are thrown away and 5% of the mail returned is still considered irrelevant to the recipient.

WHY?: inaccurate data.

SOLUTION: monitor quantity sent and response rates to determine relevancy.

Less than half of all businesses can identify how much mail they sent in a year and even fewer monitor the percent returned. 1,500 pieces of unwanted irrelevant mail is received annually by business persons in the U.S. and 280 pieces are intended for the previous employer. By implementing accurate current data to your direct mail campaigns you can increase your ROI, gain real insight into your communications’ success and retain a reputable brand image.