A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

According to a recent economic impact study by The Direct Marketing Association, the ROI for e-mail marketing was an amazing $57.25 for every dollar spent while the ROI for non-e-mail related online marketing was $22.52. Our experience has also proven more targeted e-mail campaigns generate a higher ROI than general campaigns. Media Post makes a good point in that marketers spent approximately $300 million on e-mail marketing efforts, compared to $12 billion for non-e-mail related marketing which generates half the return.

In our own consumer insight studies, we have found that 37% of respondents wanted to receive more e-mail communications. It only makes sense for marketers to take a hard look at their budgets for 2007, and make sure there are more funds allocated to one-to-one marketing programs that generate a higher ROI.