A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

According to a recent study by The Media Audit, 94.3 percent of affluent working women (having total family income of $75,000 or more) access the Internet during the course of an average month. The study also notes a change in online habits. Women in this group are making more purchases and shifting their time to spend more of their day using the Internet.

Not surprising that advertisers are successfully reaching this market with targeted, relevant, benefit oriented campaigns such as Nestle and the verybestbaking.com. When done correctly, this type of electronic brand building and bonding will serve the customer and build loyalty for the brand.