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Main Content
October 19, 2006
Recent Email Study Shows What Works, What Doesn’t
A recently completed study by Silverpop, an email service provider, confirmed some widely held beliefs and also provided new insights into effective email marketing.
The study, "Email Creative That Works", revealed the following:
- Branding in the subject line improves open rates 32 to 60%
- Too many links (6 to 10) actually decreases click rates
- Lifestyle photography increases click rates in B2C emails
- Lifestyle photography decreases click rates in B2B emails
- B2C email marketing that uses a "dollars off" promotion generates more clicks than a "percentage off" promotion
- "Newsletter" style email formats generate higher click rates than the popular "postcard design
Posted by John Ryan, Creative Director, on October 19, 2006 at 10:47 AM.
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