A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

I've always been a fan of Lego. Not only is it a good product, the company puts those products in front of you in constantly new ways and mediums. I enjoy getting their seasonal catalogs and their DC comic book series. This past month I was blown away with their "New and Improved" Lego Factory.

The site is a perfect application of customization and personalization. From the site the customer can download the free Lego Digital Designer software.

Available for both PC and Mac, the Lego software lets modelers build a virtual model, automatically recording all the pieces used to make it. The customer can view their model from all angles, and when they are happy with it they upload the model and can buy the set of bricks to build the real thing.

This is pretty neat already, but Lego takes it a little further. The customer can then customize the box that the kit will come in. The software creates a 3D model of their creation, and then the customer can add a background from a library of pictures available.

The site also lets the customer share their creation with other potential Lego customers. Not only is Lego giving its customers a completely customized and personalized product, but it is adding to Lego's available product line.

Lego is a perfect example of how each one of your customers can have a unique, personal buying experience.