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June 21, 2006
Straight Forward E-Mail Subject Lines Achieve Higher Open Rates
MailChimp analyzed over 40 million emails sent from its customers and found those with the highest open rates (ranging from 60-87%) had the most straight forward subject lines. Those with the lowest open rates (1-14%) tried to be more creative.
Here is a few of the most effective and ineffective subject lines
Best Open Rates | Worst Open Rates |
(Company Name) Sales & Marketing Newsletter | Last Minute Gift – We Have The Answer |
Upcoming Events at (Company Name) | Give A Gift Certificate This Holiday |
Invitation (From Company Name) | (Company Name) For Your Next Dream Home |
Happy Holidays From (Company Name) | (Company Name) Holiday Sales Event |
(Company Name) Racing Newsletter | You asked for more…. |
Creativity does not always correlate to low open rates. Subject lines should also be developed with the target audience in mind. Those expecting a newsletter will not respond well to an email detailing a special promotion. Newsletters are more about building relationships and warming the customer up to your company. However, individuals who signed up for sales and promotional emails would respond to subject lines with an offer. They will be expecting more of hard sell.
Posted by Cheryl Dutton, Account Supervisor, on June 21, 2006 at 1:00 PM.
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Categories : E-mail Marketing
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