A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

Marketers are under fire to increase effectiveness of their marketing programs. There's also a lot of buzz on measuring ROI. Here are 3 key tactics to increase effectiveness of E-Marketing campaigns.

1. Eye tracking results show people spend a few seconds gliding over the most prominent information on the page. Make sure you have a clear information hierarchy. Monitor results to learn which information delivers not more clicks but more sales.
2. Design e-mails with the Preview Pane in mind. A recent study by Loren McDonald states 69 percent of people "always" or "frequently" view e-mail in a preview pane. Make sure the your most compelling message is at the top of the e-mail.

Integrate your web and e-mail data. This allows you to send targeted messages to consumers based on products they are considering now, rather than those they have purchased in the past. Don't ignore abandoned shopping cart data. Consider sending consumers an e-mail with a special offer on the item(s) they abandoned. Or, send a targeted offer to a consumer who has viewed a product category online.