A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

If you could find an advertising medium with a recall rate that blows away anything else available today, you'd give it a good look, wouldn't you? It's not a brand new online tool, but rather one of the oldest forms of interactive advertising - Promotional Products! These items, from trinkets to high value gifts, just keep on messaging, sometimes for years.

A recent study cited some very compelling statistics:

RECALL RATES
- Banner ads 27%
- Print & TV ads 53.5% (after 1 week)
- Promo products 76.1% (after 1 YEAR)

GREATER REACH
- 71% of business travelers randomly surveyed at DFW Airport reported receiving a promo product in the last 12 months
- 33.7% of this group had the item on their person - a coveted location for ad messages
- 55% of participants generally kept their promotional products for more than a year.
- 22% of participants kept the promotional product that they had received for at least six months.

LONG-LASTING/REPEAT EXPOSURE
- 73% of those who used the promotional product that they had received stated that they used it at least once a week
- 45.2% used it at least once a day

IMPROVEMENT OF COMPANY IMAGE
- 52.1% of participants reported having a more favorable impression of the advertiser since receiving the item.

GENERATION OF BUSINESS
- 52% of participants in the study did business with the advertiser after receiving the promotional product.
- Of those who had not done business with the advertiser that gave them the product, almost half stated that they were more likely to do business with the company that gave them the item.

So, although the average promo product -- basically anything you give away with your logo on it -- often costs more per unit than any other ad unit CPM, the extra impressions and branding warm-fuzzies make promo products more cost effective than you may think.

That's why at $16.9 billion spent per year, US marketers are investing almost three times as much in promotional products than they are in much-hyped search marketing. This advertising "bunny" just keeps on going and going and going....