A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

While discounting your product to gain new customers has very definite pros and cons, a recent survey found that 96% of respondents clip or print out coupons, and nearly two-thirds clip at least once a week. That's a lot of prospective buyers!

Most "clipped" coupons are from newspapers, magazine circulars or inserts, but a growing number of buyers (over 21%) are interested in getting their coupons online, especially through email offers and newsletters.  This is not all that far behind the number who prefer clipping from newspapers and magazines (27%). Online coupons can be a very effective method for making the connection that attracts customers and keeps them coming back

Up to 83% of online retailers' promotional emails contain sales and specials...why not try including a coupon as part of your strategy to test the ability of that interactive element to increase response?