A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

Please stop sending me industry publications via snail mail.

I wait anxiously to get certain kinds of publications via snail mail - my Real Simple, Golf and Time magazines as well as my favorite catalogs that I truly enjoy paging through at my leisure. But when it comes to industry news and information, I prefer to get it online. I can quickly peruse my industry enewsletters and blogs as I am working on my computer throughout the day -- quickly without bogging me down.

I would hope those publishers who continue to print and mail thousands of copies of MultiChannel Merchant, 1 to 1 Magazine, Revenue, Direct, DM News, etc, etc, will recognize that we business people are getting our information and "buying our news" via the Internet. It is the new - and now in many ways preferred - method of receiving news and buying stuff. Yes, there is the ad revenue generated in the printed versions that needs to be considered as it is what has kept these companies in business. That too will have to change. Publishers will need to offer new and innovative webvertising techniques to woo advertisers to place more ads within their enewsletters and on their websites. Loadvertising (ads that appear when the pages are loading), video ads, free webinars and other unique ad placement opportunities will need to provide future ad revenue to keep pace with the new ways we consume our information. I went to quite a few of these sites and found very little innovation in terms of offering advertisers marketing opportunities beyond the traditional banners and skyscrapers which would seem to limit their opportunities to secure additional revenue.

I would hope that in the near future, the industry publishers I am familiar with will at least give me the option to "opt out" of the printed version, yet none have attempted to do so. Printing a copy for me is a waste of valuable, natural resources.