A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

I just read about a controversial new marketing opportunity in Ad Age - school naming rights. You really can't blame the schools for attempting to sell naming rights to marketers. They are desperate for funding and will consider almost anything to offset budget cuts. And as a firm believer in the positive power of marketing, this could be a huge branding opportunity for marketers, especially on the local level to tie themselves closer to the community. On the other hand, are we going too far in attaching commercialism to our children's schools?  I think it is the latter. I know I wouldn't like it if my daughter was asked "what school do you go to?" to which her answer would be, "I'm in 3rd grade at Burger King Elementary." It just seems like blatant exploitation.  Read about it in Ad Age.