A Direct Marketing Agency - Helping Brands Acquire and Retain Customers

Yellow page advertising is pretty much a given if you’re a small business owner. But if you haven’t considered placing an Internet yellow page ad, think again. This article (http://adage.com/news.cms?newsId=44859) summarizes the results of a study that shows consumers that searched Internet yellow pages spent on average between 5% and 17% more online and between 13% and 17% more in brick-and-mortar stores after searching Internet yellow page ads than conducting a search engine query.

Internet yellow page ads can be more dynamic than static yellow page ads too in that you can test different promotions and special offers to determine which is better at generating sales.